The world of technology is finally paying attention to accessibility, a long-overlooked issue by major hardware and software developers. In the U.S., it is estimated that over one-quarter of adults have disabilities, while in the U.K., more than 30% find accessing services difficult. Regulations are now beginning to enforce better accessibility, but innovative startups are already leading the charge.
Catalan startup Showee is one such company, focusing on building smart showers with accessibility in mind. Recently, the team received the first prize at the Spanish Red Cross’ Humanitarian Technology Awards for their innovative approach.
Showee’s smart shower is designed to assist people with disabilities, both physical and intellectual, with features like height-adjustable structure and a smart touchscreen for guidance throughout the shower process.
Not only does Showee provide hardware solutions, but it also aims to make a positive social impact by empowering users and caregivers alike. User testimonials praise the shower for its ability to provide privacy, relaxation, and increased autonomy for individuals with disabilities.
Showee’s CEO was inspired by personal family experiences, leading to the development of the startup in 2017. The team received support from Universitat Politècnica de Catalunya, fostering their growth and development.
Go-to-market plans
Bringing a hardware innovation like Showee to market is no easy task, but strategic partnerships and a focus on B2B sales to hospitals and care facilities have helped the startup gain traction. While the price point may need adjustment for broader consumer adoption, Showee’s current focus is on specialized care facilities and hotels.
Aside from accessibility benefits, Showee also offers water-saving advantages, crucial in regions like Catalonia facing drought emergencies. The startup’s focus on sustainability and cost-efficiency could help drive adoption in various settings, including retirement homes and hospitals.
While the initial cost of a Showee shower may be high, the startup is exploring ways to make it more affordable, such as modular design and subscription-based payment plans. Continued funding and partnerships could enable Showee to reach a wider audience and make a significant impact on the lives of individuals with disabilities.
Showee’s new version is set to launch soon, with plans to address accessibility, water-saving, and affordability concerns. The startup’s commitment to innovation and inclusivity is paving the way for a more accessible and sustainable future.
