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Xsolla, a game commerce company, has introduced Cross-Play Cross-Pay, a new combined approach to mobile game monetization.
In response to the evolving platform landscape, Xsolla’s suite of solutions enables mobile game developers to seamlessly transition their games from mobile to the web, desktop, and cloud while offering diverse monetization models out-of-the-box to power profitable direct-to-consumer sales for game developers.
What do we mean by evolving? Well, Apple was fined $1.9 billion this week by the European Union for its anticompetitive stance toward music apps in Europe. Google lost an antitrust lawsuit with Epic Games, and Apple will be forced in the U.S. to allow game devs to advertise offstore discounts in an alternative app store. Google also got criticized by Epic Games for its stance on compliance with the EU’s Digital Markets Act.
Xsolla said the upcoming enforcement of the Digital Markets Act (DMA) today (March 6) marks another step in the market shift towards digital e-commerce freedom. The current state of the alternative billing in-app does not offer flexibility or a real discounted rate for game developers, which makes Web Shop the best method for mobile game success.
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With these developments, players can anticipate engaging with their favorite titles seamlessly across all platforms, form factors, and control methods. This growing expectation places crossplay at the forefront of modern game development strategies. Mobile game developers can now easily deploy their games across mobile, PC, console, cloud, and web with Xsolla Launcher and Xsolla Cloud Gaming.
Xsolla Launcher makes it easier for developers to leverage the capabilities of desktop computing, including enhanced graphics, gameplay depth, and longer play sessions when porting mobile games to PC.
And Xsolla said that its cloud gaming for mobile games, in turn, is a strategic extension of the core Xsolla Cloud Gaming solution. It enables mobile video game developers to expand cross-platform by deploying game builds to cloud platforms directly from the developer’s own branded landing page, allowing them to deliver flexible monetization mechanics for mobile users.
Crossplay experience ensures a consistent and fair monetization strategy across all platforms for developers around the world. This approach ensures equal access to game content for players, thereby enhancing the overall playing experience while adhering to platform rules and guidelines. Xsolla Web Shop, a leading solution for web purchases, is a foundation for the direct-to-consumer strategy for mobile game developers.
