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NRG Esports and its sister entertainment brand, Full Squad Gaming, have established a comprehensive global partnership with Samsung Galaxy. This partnership aims to support NRG’s competitive endeavors and create engaging content campaigns to showcase Samsung Galaxy phones to specific target demographics, including aspiring mobile pro players, college students, creators, and mobile game developers.
Olga Suvorova, VP of Mobile Experience Marketing at Samsung Electronics America, expressed excitement about the collaboration, emphasizing Samsung’s commitment to innovation and creating experiences that resonate with gamers and tech enthusiasts. The partnership signifies a journey towards unlocking the full potential of gaming, powered by Samsung’s cutting-edge technology.
NRG expands into mobile esports
NRG is venturing into mobile esports with Samsung as its naming rights partner. The organization, operating under the NRG Galaxy banner, is gearing up to participate in the PUBG Mobile Super League – Americas for Spring 2024.
Aligned with Krafton and Level Infinite’s increased support for PUBG Mobile’s esports ecosystem, NRG Galaxy will be part of the revamped four-tier model, competing in one of the offline super leagues that feed into the top global events of PUBG Mobile.
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Among top esports organizations like Team Liquid, FaZe Clan, and Gen.G, fielding PUBGM teams, NRG Esports plans to sign a North American team to compete in the region. With a revamped structure in 2024 promising more investment in the North American region, NRG and Samsung aim to establish a dominant presence in the PUBGM landscape and expand their international reach.
Andy Miller, CEO of NRG, acknowledges the significance of mobile esports in the brand’s global expansion strategy and views PUBGM as a premier title to demonstrate their commitment to global growth.
Full Squad Gaming outreach to Gen Z, game devs
Outside of esports, NRG and Samsung will leverage Full Squad Gaming to engage with younger audiences through two major content series.
Full Squad Gaming will launch the Samsung X FSG Super Spring Break series, traveling coast to coast to feature Samsung’s mobile devices and accessories in gaming-focused challenges and fan interactions. This will be followed by the Full Squad College Gaming Tour in the fall, engaging with students at major campus events to showcase Samsung Galaxy ecosystem’s versatility.
