Before officially taking on the role of CEO of FaZe Clan following the recent acquisition by GameSquare, Richard Bengston, also known as FaZe Banks, has assumed control of the brand’s social media accounts. He recently made a cryptic post on Twitter stating, ‘I got the passwords back,’ before unfollowing all users on the platform and changing the profile picture and banner to signal an upcoming rebrand.
Fans of FaZe Clan, a dominant force in the gaming industry for over a decade, are eagerly anticipating this new leadership. For years, the community had been calling for a change in leadership at FaZe Clan, feeling that the organization had strayed from its roots. The acquisition by GameSquare now promises to bring back the original leaders of the brand, addressing the fans’ concerns.
GameSquare Acquisition Approved
FaZe Banks will be the CEO of FaZe Clan once the acquisition is closed
GameSquare’s shareholders have given their approval for the acquisition of FaZe Clan. There are a few final steps to take before the deal is finalized, but it is very close to completion. Following this development, GameSquare announced the sale of another esports organization, Complexity, back to its founder, Jason Lake, who originally established it in 1997. This move was made to prevent any potential conflicts of interest, as FaZe Clan and Complexity operate in similar circles.
Last year, GameSquare announced its intention to acquire FaZe Clan for $17 million, a significant decrease from its previous valuation of $1 billion. With the departure of former CEO Lee Trink and the return of the original creators to the helm, fans are hopeful for a positive change at FaZe Clan. Many are already calling for a revival of trickshot montages, which were a defining aspect of the brand over fifteen years ago.
The future of FaZe Clan under FaZe Banks’ leadership remains uncertain, with even the branding on social media platforms undergoing a transformation. Stay informed as this story continues to develop, as we will provide the latest updates.
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