Gamelight, the German user acquisition company, has been making waves in the mobile market space. Recent Singular Market Snapshots reveal that Gamelight now covers 12 percent of ad spend for all Match-3 games worldwide. This has solidified its position as the fifth largest ad network globally, across all geographies and game genres, marking it as the fastest-growing company in the industry.
The Innovative Business Model
Gamelight set itself apart by being the first user acquisition company to operate on a fully AI-based algorithm. Through their seven self-published rewarded marketing apps, they gather user preferences, gaming histories, and behaviors to personalize game recommendations. This approach not only rewards players for engaging with games but also optimizes gaming experiences for other users. Partners benefit from this model by attracting high-quality users, resulting in a win-win situation where players enjoy personalized gaming experiences, and partners gain loyal and engaged users over time.
For its innovative approach, Gamelight has received prestigious awards such as “Best AI Tool” at the dotComm awards and “Best Use of AI” at Digiday Europe Awards, among others. These accolades highlight its outstanding results in surpassing industry benchmarks for return on ad spend (ROAS).
Rapid Rise to Prominence
Despite being early in 2024, Gamelight has already shown significant growth. By announcing its projection to reach $1 billion in revenues just one year after launch, Gamelight has solidified its position as a leader in the industry. In the Match-3 vertical, Gamelight ranks second on Android and third on iOS, outperforming major players like Meta, Applovin, and Unity.
On the latest Singular Market Snapshot, Gamelight ranks fifth globally among mobile networks in all genres, showcasing its effectiveness in meeting the diverse demands of its clients. The company now sits behind giants like Google, Meta, Applovin, and Apple Search Ads, surpassing industry leaders such as Moloco, Unity, Ironsource, and TikTok.
Key Highlights
- Gamelight is among the top five largest mobile networks globally across all game genres.
- The company’s rapid growth is rooted in its innovative AI algorithm.
- Gamelight shows great promise for further milestones in 2024.
Experience the platform for yourself at Gamelight.ai.
