Carry1st, Africa’s leading game publisher, has teamed up with Electronic Arts to introduce a new way for EA Sports FC Mobile players in the region to recharge their FC Points. Players can now purchase Silver in their local currency using their preferred payment method.
With millions of players in Africa, FC Mobile has become another top-performing title on Carry1st’s Shop, alongside popular games like Call of Duty: Mobile, PUBG Mobile, Clash of Clans, Clash Royale, and Brawl Stars.
According to McKinsey, Africa’s e-payments market is set to reach $40 billion by 2025, driven by the increasing mobile-first consumer base. With an estimated 613 million mobile users by 2025, a significant portion of new users will come from countries like Nigeria and Ethiopia.
This growth potential in the region offers significant opportunities for digital payments and related services in Africa, with Carry1st leading the way by leveraging its user base to attract major game publishers.
By purchasing through Carry1st, players can use their local currency, and once a purchase is made, their FC Mobile account is automatically topped up, eliminating the need for vouchers or PINs.
Market Potential in Africa
Spencer Ma, growth lead at Carry1st, stated, “Adding EA as another Pay1st partner, alongside Activision and Supercell, reaffirms our belief that top-tier publishers are focusing more on growing revenue and player base in Africa.”
The rise in smartphone popularity and advancements in digital payments have significantly contributed to the growth of mobile gaming in Africa, with the region expected to surpass $1 billion in value this year after generating $862.8 million in revenue in 2022.
To celebrate the partnership and welcome FC Mobile players, Carry1st is offering limited-time bonuses on FC Points and Silver through the Carry1st Shop until March 17. Additionally, the publisher has launched a campaign called Project Golazo in March, featuring collaborations with some of the continent’s prominent football personalities and hosting competitions for players to win prizes.
