Tubi has undergone a rebranding, inspired by the “rabbit hole” concept introduced in a 2023 Super Bowl ad. The ad-supported streaming service, owned by Fox, aims to offer a more immersive viewing experience with its new brand identity.
Nicole Parlapiano, Tubi’s chief marketing officer, stated, “Our viewership growth is strongest with young, multicultural audiences who enjoy exploring the rabbit holes, nostalgia, and unique content that Tubi offers. With our new brand system, we aim to provide them with a fun, engaging platform that remains free and easy to use, allowing them to indulge in content that resonates with their passions.”
Tubi is accessible on all major streaming platforms, including Roku, Amazon Fire TV, Apple TV, Android TV, and various smart TV platforms, as well as through web browsers. The service is completely free, supported by occasional ads.
More on Tubi
Despite changes in the entertainment industry, Tubi remains the most-watched free TV and movie streaming service in the U.S., according to CEO Anjali Sud. The platform’s growth is attributed to its viewer-centric approach and will be further reinforced through new programming and product initiatives in the future.
Tubi has garnered 1.5% of total TV viewing, with over 74 million monthly active users as of September 2023, as reported by Nielsen’s The Gauge. With a vast library of over 200,000 movies and TV episodes on demand, along with more than 250 live channels spanning various genres, Tubi offers a comprehensive viewing experience.
“See you in there,” remarked Parlapiano, inviting users to explore Tubi’s diverse content offerings.
Editors’ Recommendations
