HMD Global, known for phones under the Nokia brand, has announced groundbreaking changes at MWC 2024. In addition to collaborating with Mattel on a Barbie phone, they are focusing on enhancing repairability and revolutionizing modular phone concepts.
In an exclusive interview with Digital Trends, Adam Ferguson, HMD Global’s head of product marketing, shared insights into the company’s direction and its new brand strategy.
Ambitious Innovation
Emphasizing unlimited growth ambitions, Ferguson outlined the company’s strategic focus on sustainability, repairability, and product accessibility. Under the new brand name HMD (Human Mobile Devices), a range of HMD Original phones targeting various price points will be introduced with a strong emphasis on repairability.
The upcoming HMD Original smartphones will redefine repairability standards, simplifying common repair tasks like screen replacements. Enterprising innovations will offer users a more modular approach, leading to the introduction of HMD Fusion, a revolutionary concept that enhances phone functionality through customizable Smart Outfits.
HMD Fusion: Redefining Modularity
HMD Fusion aims to redefine modular phones by allowing users to customize their devices with innovative Smart Outfits. Ferguson elaborated on the concept, highlighting its simplicity and potential for user creativity.
Unlocking Innovation
While resembling past attempts at modular phones, HMD envisions a more user-friendly and open ecosystem for developing Smart Outfits. The toolkit’s accessibility and simplicity differentiate HMD’s approach, inviting collaboration and innovation.
Coming Soon
Stay tuned for the launch of HMD Fusion, the debut of HMD Original devices, and the Barbie Flip Phone collaboration with Mattel, all expected this summer. With a focus on innovation and sustainability, HMD aims to make a significant impact in the mobile industry.
