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Scuti.AI has secured $10 million in funding to advance its AI-driven media and retail marketplace for gamers.
New York-based Scuti enables game developers to monetize more efficiently while retaining players through rewards.
The investment, spearheaded by a prominent family office, is intended to drive SCUTI’s global expansion in 2024, elevating the company’s valuation beyond $100 million USD. In a strategic move, Mario Alioto of the San Francisco Giants has joined Scuti’s advisory board.
Founded by industry veterans with experience at Blizzard, Epic Games, Zynga, Electronic Arts, and Microsoft Games Studio, Scuti is led by CEO and founder Nicholas Longano, a 23-year veteran in the video game industry. Longano, formerly the president of Massive, brings valuable expertise to Scuti.
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“The landscape of game monetization is evolving with changes in DMA, IDFA, and ATT rules. Traditional methods are no longer effective. AI platforms, like SCUTI, empower game developers to monetize more efficiently while retaining players for extended periods,” said Longano, CEO of Scuti. “Our lead investor shares our vision, recognizing the immense potential in this blue ocean opportunity. This investment aims to enhance the experience for every game developer and player in our network.”
Scuti’s media and retail marketplace is designed to help game developers optimize monetization efficiently. The platform allows brands to sell directly to players, who earn rewards with each purchase.
Scuti’s rewards can be exchanged for in-game currency or credited towards further purchases from the Scuti marketplace. The platform offers various ad inventory types, including display, video, and audio ads, without disrupting gameplay.
With successful partnerships with over 50 game developers and publishers in its first year, covering more than 100 titles and reaching an audience of 50 million monthly players, Scuti is poised to onboard some of the world’s largest game publishers in 2024, expecting an additional 100 million players to join its expanding network.
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