Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here.
MeetKai and National Basketball Players Association (NBPA) are launching their metaverse experience ahead of the NBA All-Star Weekend.
Los Angeles-based MeetKai joined forces with Think450, an innovation partner for the NBPA, to build the metaverse experience for fans to engage with their favorite NBA teams and players.
Starting today, guests can enter the virtual space created with MeetKai’s metaverse platform on their mobile and desktop devices to gain exclusive access to NBA players, merchandise and more.
The highlight of the upcoming NBPA metaverse is a digital recreation of “The Brotherhood Deli,” a previously in-person fan pop-up shop that occupied the Thomas & Mack Center in Las Vegas.
GB Event
GamesBeat Summit Call for Speakers
We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”.
Apply to speak here
“We’re always looking for opportunities to connect fans with our players in more meaningful ways, especially around their passion points,” said Keisha Wright, SVP of partnerships and purpose at Think450, in an interview with GamesBeat at CES 2024. “I’m talking about the passion points off the floor because the NBA is 48 minutes on the floor, but we are talking about the other 23 hours and 12 minutes that are off the floor. We’re thinking about the brands that they love in fashion and music and entertainment.”
She added, “The deli is all about exposing fans to the brands that our players love. When we met Meetkai and learned about their metaverse capability and how accessible it is, we thought it would be a good idea to test our Brotherhood Deli property in the metaverse.”
VentureBeat’s mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.
