Today, it was announced that the PGL CS2 Copenhagen Major will be the first significant esports tournament to be broadcast on Kick.com. This is a groundbreaking moment for Kick, which has been overshadowed in the esports space by platforms like YouTube and Twitch. While it won’t happen overnight, this development is a testament to the investment in Kick, a platform that has faced its fair share of bad press and controversy since its inception.
Just recently, Kick.com unveiled a partnership with Bleed Esports, marking the streaming platform’s first venture into esports. This move is a strong indicator of Kick’s intentions, although it’s expected to take several years for Kick to establish itself as a major player in the space. Nonetheless, PGL is optimistic about broadcasting the Copenhagen Major on Kick.com, announcing that it will be streamed “without a single ad interruption.”
Moving Forward
Once considered just a flash in the pan, Kick.com has made significant strides, backed by its leadership team’s efforts to acquire top streaming talent. Since the site’s launch in December 2022, it has steadily worked on establishing its presence. In January 2024, streamscharts.com reported a 17% increase in watch time on Kick.com.
While the PGL CS2 Major Copenhagen will be streamed live on Kick.com, the organizer has confirmed that it will also be available on Twitch and YouTube as usual. It is expected that Kick.com will attract a portion of the viewership, which is a positive start for its first major event. If successful, this could encourage more organizers to choose Kick.com for their events, especially considering the backing of Stake.com for the streaming platform.
This marks a new avenue for esports viewers, but its success is uncertain. The gaming community has shown resistance towards Kick.com due to a year of controversies. Currently, most of the community either ignores or distrusts the site, but things are slowly changing.
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