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Fashion, luxury, and cosmetics brands are among the 600 apps headed to the Apple Vision Pro.
Obsess is announcing that it partnered with the fashion brand J.Crew, cosmetics firm Mytheresa and luxury brand e.l.f. Cosmetics to launch Apple Vision Pro apps today.
J.Crew and visionOS developer Obsess have created a virtual closet experience for the new mixed reality headset debuting from Apple today. The J.Crew Virtual Closet blends digital content with the physical world in spatial experiences.
The app lets people shop for J.Crew products in an interactive, ultra-high-definition 3D environment. The J.Crew Virtual Closet utilizes SharePlay, a set of features for shared experiences while on a FaceTime call, to chat with J.Crew’s expert stylists or host group calls to get others’ opinions on looks.
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“The J.Crew Virtual Closet is a first for the fashion industry—leveraging Apple’s newest technology to immerse shoppers in a hyper-realistic styling experience with our brand,” said Halsey Anderson, vice president of marketing at J.Crew, in a statement…
In visionOS, J.Crew Virtual Closet users can explore a curated selection of the brand’s products while also being able to examine the texture and quality of the materials at higher magnification than ever before…
“This groundbreaking experience for Apple Vision Pro is setting a new standard for shopping for fashion in the era of spatial computing,” said Neha Singh, CEO of Obsess, in a statement…
J.Crew Virtual Closet for Apple Vision Pro can be downloaded for free on the App Store in visionOS, accessible only via Apple Vision Pro. Styling appointments will be available to book starting at the end of February.
e.l.f. Cosmetics
e.l.f. Cosmetics also launched a new shopping experience for the Apple Vision Pro…
Mytheresa
Mytheresa also teamed with Obsess to get its luxury e-commerce brand in front of the early adopters of Apple’s new technology…
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