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Mobile growth acceleration platform Liftoff has introduced a new machine learning platform called Cortex. Cortex utilizes tailored neural network models to enhance mobile ad campaigns. With its advanced computing power, Cortex enhances pattern recognition and data processing, leading to a higher return on investment for advertisers by identifying optimal channels and audiences for their campaigns.
Liftoff reports that Cortex has already demonstrated significant improvements in ad campaigns since its launch. Ad campaigns have experienced a 23% reduction in CPIs (cost per install), a 21% decrease in CPAs (cost per acquisition), and a 16% increase in ROAS (return on ad spend). Cortex has the ability to quickly adapt to changing market conditions and analyze patterns in extensive and diverse datasets.
Jeremy Bondy, CEO of Liftoff, stated, “Cortex represents a major advancement in mobile advertising technology. Our success at Liftoff is measured by the tangible business outcomes we deliver to our partners… Our new deep learning models allow us to leverage more data from our proprietary platform, optimizing campaigns to achieve superior results. These models also train and iterate at a faster pace, enabling us to respond swiftly to the dynamic market. We believe this innovation presents significant growth opportunities across the entire Liftoff platform.”
One of Liftoff’s clients, game developer Playlinks, has already experienced the benefits of Cortex. Marketing manager Seokyung Lee remarked, “With its robust ML logic, Cortex has delivered impressive ROAS results compared to other networks, with nearly 80% higher new user acquisition on iOS. Its support for optimization and creativity has consistently impacted campaign performance positively.”
