A team of former Mojang and Toca Boca developers has successfully raised €1.5m to establish a new Stockholm-based studio called Roro.
The studio’s primary project is described as a “3D digital dollhouse” that aims to foster creativity and self-expression. It is primarily developed for mobile platforms and will be available on both iOS and Android.
Leadership and Vision
Roro is led by William Sampson, the former Toca Boca GM of New Digital Toys, who assumes the role of CEO. He co-founded the studio with Robin Flodin, the former CEO of Toadman Interactive. In addition, Kristoffer Jelbring, formerly the technical director at Mojang, now holds the same position at the new studio.
The startup’s initial investment round was led by node.vc, with additional participation from FOV Ventures, Robin Flodin, and several angel investors including Craig Fletcher, Nick Button Brown, Luis Villegas, and Callum Underwood.
Regarding the studio’s vision, Sampson stated, “The industry has become much more aware of the potential of pure play in the last decade or so, but creative play and self-expression is overlooked with few studios building new quality experiences for our audience.”
Daniela Sjunnesson, investment lead at node.vc, added, “Roro truly captivates us, not just for its vision but also for its roots here in Sweden, as we are among the best regions in the world creating games for young audiences. The team, hailing from iconic Swedish studios like Toca Boca and Mojang and bringing a wealth of experience, had us hooked from the start.”
“Their commitment to fostering self-expression and creative freedom aligns perfectly with a growing trend among the younger generation. We are very excited to support Roro on this path.”
