CleanPlay aims to reduce carbon footprint of gaming | The DeanBeat

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Rich Hilleman and David Helgason have played key roles in shaping the video game industry. Their new initiative, CleanPlay, aims to offset the industry’s environmental impact.

CleanPlay goes beyond being just a startup; it is on a mission to significantly reduce the carbon footprint of the gaming industry swiftly. With Hilleman’s experience as the former Chief Creative Officer at Electronic Arts and Helgason’s background as the former CEO and co-founder of the Unity game engine, CleanPlay is well-equipped to tackle this challenge.

They have witnessed the evolution of gaming over three decades, noting how it has transformed from a niche hobby to a worldwide community. Recognizing the vast and diverse nature of the gaming community and its significant impact, they aim to address the pressing issue of climate change affecting gamers and non-gamers alike.

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