Do you want to get the latest gaming industry news straight to your inbox? Sign up for our daily and weekly newsletters here.
In Electronic Arts‘ earnings conference call, an analyst asked EA CEO Andrew Wilson about the opportunity for building a metaverse from EA’s various sports silos.
Wilson responded that it was an “incredible” question and also “very insightful. He noted that EA has more than 700 million players, with more than half of them interacting with EA Sports games. He said EA is one of the world’s most recognizable sports brands.
He added that emerging consumers from GenZ and Gen Alpha relate to sports often through their interaction with EA Sports products and the player base spends 90 minutes a session in one of EA’s sports games.
“They talk about that experience on another platform and they go and create content on that experience on another platform and watch that content on another platform,” Wilson said.
Wilson discussed EA’s belief in having a “meaningful opportunity” in the years ahead to harness enthusiasm for EA Sports games both inside and outside the games, given the breadth and depth of the sports game portfolio and community.
“We see the very same thing,” he said.
They are making connections with their friends in the game, and there is a meaningful opportunity to expand that relationship inside and outside the games. He said he had nothing to announce but mentioned that a starting point is some of the partnerships EA has struck with its big partners.
Wilson concluded, “Watch this space.”
GamesBeat’s creed when covering the game industry is “where passion meets business.” We aim to inform you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Explore our Briefings.
