- The Amazon App Store and the Samsung Galaxy Store offer great potential to marketers willing to port their apps
- There is significantly less competition on almost all alternative app stores compared to the major players
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As the walled gardens of the App Store and Google Play face regulatory pressure and legal battles, developers are exploring new opportunities outside these platforms.
Recent additions of alternative app stores such as the Epic Game store and Xbox mobile store are providing new avenues for developers.
In a guest post, Mintegral’s GM of Americas Jeff Sue explores how third-party app stores like the Amazon App Store and Samsung Galaxy Store offer developers new monetisation opportunities.
With intense competition on major platforms and evolving guidelines, developers are seeking new ways to market and monetise their apps.
The Digital Markets Act opens up new possibilities for developers to explore diverse markets on alternative platforms.
Two standout alternative app stores are the Amazon App Store and the Samsung Galaxy Store, offering great opportunities to marketers.
The Amazon App Store and the Samsung Galaxy Store are both widespread and native to devices owned by millions around the globe.
Porting apps to these stores can be challenging, but marketing platforms are evolving to support in-app advertising on these platforms.
Here are three key benefits of alternative app stores that developers should consider:
High-quality users: Amazon and Samsung devices attract high-quality users, willing to engage with ads and make in-app purchases.
Both Amazon and Samsung devices can boast of having high-quality users buying their devices.
Vast scale: Both the Amazon Appstore and the Samsung Galaxy Store have large user bases spanning multiple countries.
Less competition: There is significantly less competition on alternative app stores compared to major platforms.
The Galaxy Store provides a developer-friendly environment, especially for indie game creators, offering visibility through sections like “Newbie Game.”
Running successful campaigns on alternative app stores:
Target Tier One markets and know your genre to maximize ROI and engagement.
In our experience, user acquisition and app monetisation campaigns aimed at regions such as the US, UK, Canada, Germany, and Japan yield the best results.
Combining ROAS and CPI campaigns can further optimize user acquisition efforts on these platforms.
Get started with third-party app stores:
Both the Amazon App Store and Samsung Galaxy Store offer developers a chance to reach new audiences and unlock growth opportunities.
Now is the time to explore these platforms and expand your app’s visibility and revenue potential.
Edited by Paige Cook
