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Eneba has partnered with top game publishers Riot Games and Garena for its PC marketplace for gamers.
With direct-to-consumer integrations, all mobile game publishers gain access to Eneba‘s digital marketplace customers, the ability to run co-promotions, and enhanced fraud protection. Working with Eneba opens new revenue streams and can increase user retention, the company said.
Eneba now officially offers Riot Cash digital currency in the United States, Canada, and most of Latin America, with Brazil being the only exception. PC players can use Riot Cash to buy in-game content in all Riot Games’ titles, including Valorant, League of Legends, Legends of Runeterra, and Teamfight Tactics.
The move will help Riot Games, the publisher of League of Legends and Valorant, connect with a customer base that plays its games but prefers to buy digital content for them on Eneba.
“Working with renowned game publishers like Riot Games and Garena strengthens our position as the leading marketplace for gamers,” said Vytis Uogintas, CEO of Eneba, in a statement. “We continue to open up new business opportunities to partners while delivering on our mission of enabling everyone to discover the joy of gaming.”
In mid-September, Eneba will officially start offering Garena Shells, a digital currency in the United States, Europe, Middle East and North Africa (MENA), and CIS regions (not Russia or Belarus). Mobile gamers can use Garena Shells to buy in-game content in highly popular Garena Free Fire and Black Clover M.
Garena expands its mobile game offering to new audiences on top markets and offers them a convenient way of purchasing content using their favorite payment methods.
Garena is a leading global online games developer, publisher of Free Fire and some of the most downloaded mobile battle royale games, and host of top esports events. It’s part of Singapore-based Sea Limited, which includes Shopee and SeaMoney.
“Mobile gaming remains the fastest-growing branch of the game industry,” said Uogintas. “We see an increasing demand among Eneba users who want to buy mobile content on their preferred marketplace and use their local payment methods. Offering Garena Shells vouchers is the next step in meeting our users’ needs.”
Working with partners like Riot Games and Garena expands Eneba’s offer and allows the marketplace to deliver the best products to its loyal customers. Eneba already works directly with multiple official content distributors like Razer and mobile games publishers like Nordcurrent.
Eneba offers over 80,000 digital gaming and entertainment products. It leads the gaming marketplace landscape with over 15 million satisfied buyers in 2023, 80% of users returning for their next purchase, and an Excellent score of 4.5 stars out of 160,000+ user reviews on Trustpilot.
Founded in 2018 by high school friends and avid gamers Uogintas and Zygimantas Miksta, Eneba has rapidly grown into a trusted ecosystem for gamers. With a team of over 250 people worldwide, Eneba offers game keys, gift cards, e-money vouchers, and mobile top-ups at the best prices, backed by robust customer support and fraud prevention measures.
