A recent report indicates that Sonos has partnered with the online advertising company The Trade Desk for an upcoming video streaming device, as revealed by Janko Roettgers in his Lowpass newsletter.
With a market value of over $50 billion, The Trade Desk is positioning itself as an omnichannel advertising platform for the open internet. Reports suggest that they are working on a smart TV operating system to compete with industry giants like Roku, Amazon, and Google, although The Trade Desk has denied these claims.
While there have been rumors of Sonos entering the streaming video space, not much information has been disclosed about the software the company intends to use. Currently, Sonos’ platform is primarily focused on music streaming, with their speakers geared towards audio playback.
Partnering with The Trade Desk could potentially solve software development challenges for Sonos, as it would provide access to a pre-built platform and existing relationships with major streaming services like Netflix, Disney+, Amazon Prime Video, and HBO.
This partnership could give Sonos more control over the software interface while streamlining the development process. The Trade Desk’s existing agreements with leading streaming services could be advantageous for Sonos in entering the competitive streaming market.
By collaborating with The Trade Desk, Sonos may have a smoother entry into the streaming video segment while benefiting from the established platform and industry relationships that The Trade Desk offers.
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