Claynosaurz has announced a partnership with Gameloft to create a mobile game based on their signature IP. The game features colorful dino-shaped digital collectibles set in Claynotopia. This expansion into new media is part of Claynosaurz’s growth strategy that began in 2022.
The Claynosaurz are a collection of over 10,000 cartoonish dinosaur characters that have evolved from digital collectibles to a thriving social media community. With a strong following on various platforms, the brand has garnered significant popularity.
The Claynosaurz team aims to redefine storytelling and transmedia experiences through innovative products and community collaboration. Nicholas Cabana, co-chief creative officer, emphasizes the importance of community feedback and user-generated content in shaping their brand.
Claynosaurz’s approach is to engage multiple demographics through various channels, reducing the risk associated with new content creation. By building a strong community around the brand, they believe in pre-packaging a brand with culture from the ground up before investing heavily in it.
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Bringing the Claynosaurz to life
Jacques Letesson, head of marketing/strategy at Claynosaurz, describes the upcoming gameplay as a combination of the action in Brawl Stars and creature collecting in Pokemon Go. Players will enter the world of Claynotopia, engaging in quests, crafting, and collecting adventurers to embark on unique journeys.
The Gameloft Claynosaurz title is still in early production stages and is expected to be a free-to-play casual RPG, possibly launching in about a year. The team plans to incorporate community ideas into the game’s development process, ensuring the game aligns with the original lore of Claynosaurz.
The game serves as a platform for fans to explore the Claynosaurz universe in a personalized way, fostering deep connections with the characters. Guilherme Lachaut, Gameloft’s chief sales officer, expresses excitement about the partnership, highlighting Claynosaurz’s ability to build a dedicated fanbase through innovative technologies.
