It was anticipated that Apple would approach AI in a similar manner to its past features and apps: observe, take notes, and then redefine. However, despite smoothing out some of the controversial aspects of the technology, Apple seems to be facing the same challenges as others in the industry. Apple Intelligence, like other AI systems, doesn’t seem to offer much in terms of real utility.
Of course, Apple Intelligence does have some capabilities. But like many AI tools, it appears to be a complex solution for basic tasks. This isn’t necessarily negative, especially as processing becomes more efficient and moves to the device itself.
However, the initial promise of Apple Intelligence being a groundbreaking tool seems to have fallen short. Tim Cook and Craig Federighi spoke highly of its capabilities during the “Glowtime” event, but in reality, the features offered are not particularly innovative.
For example, the capabilities include rephrasing text, summarizing messages, generating emoji, finding images, and performing searches. While these features are convenient, they are not revolutionary.
Apple has failed to deliver on the promise of a truly groundbreaking AI experience with its latest product, the 16. In fact, some of the features mentioned won’t even be available at launch.
There seems to be a disconnect between the hype surrounding AI capabilities and the actual utility they provide. AI companies are moving towards positioning their models as enterprise tools rather than transformative technologies.
While AI models have potential in certain areas like scientific research and coding tasks, the current consumer applications seem underwhelming. Apple, like other providers, may be overestimating the transformative impact of AI.
Ultimately, despite the grandiose language used to describe AI capabilities, the reality is that they don’t offer much in terms of revolutionary change. Apple’s foray into AI has not lived up to the hype of an “iPhone moment.”
