Apple Intelligence made its debut at WWDC 2024 in June after months of anticipation. Despite concerns that Apple was late to the game compared to other companies like Google and Open AI, the platform showcased a distinctive Apple approach to artificial intelligence.
Apple Intelligence is not a standalone feature but rather an integration into existing offerings. The technology operates behind the scenes, enhancing existing apps with new features. The platform focuses on practical applications of large language models (LLM) to benefit the end consumer.
At the iPhone 16 event on September 9, Apple unveiled AI-powered features coming to their devices, including translation on the Apple Watch Series 10 and enhanced capabilities for Siri. Apple Intelligence is set to launch in beta in the U.S. in English this fall, with plans for international expansion in 2025.
What is Apple Intelligence?
Branded as “AI for the rest of us,” Apple Intelligence leverages generative AI capabilities to enhance existing features. The platform employs large information models and deep learning to improve tasks like text generation and image creation across various Apple apps.
The Writing Tools feature, powered by LLM, offers functionalities such as text summarization and message composition in apps like Mail and Pages. Users can also generate custom emojis and visual content using Apple Intelligence.
Apple Intelligence brings a significant revamp to Siri, integrating the smart assistant deeply into Apple’s operating systems. The new Siri provides enhanced capabilities, offering seamless interactions across different apps on Apple devices.
Who gets Apple Intelligence and when?
Apple Intelligence is set to launch in October in the U.S. with English language support, expanding to other countries and languages in 2025. The platform will be accessible on specific Apple devices, offering new capabilities and features to users.
- iPhone 15 Pro Max (A17 Pro)
- iPhone 15 Pro (A17 Pro)
- iPad Pro (M1 and later)
- iPad Air (M1 and later)
- MacBook Air (M1 and later)
- MacBook Pro (M1 and later)
- iMac (M1 and later)
- Mac mini (M1 and later)
- Mac Studio (M1 Max and later)
- Mac Pro (M2 Ultra)
Apple’s innovative approach to training models and deployment allows for efficient on-device performance while utilizing cloud computing for more complex tasks. Users can expect seamless interactions with Apple Intelligence across various applications.
Private Cloud Compute
Apple’s data-driven training approach and Private Cloud Compute offering ensure optimal performance for different tasks, balancing on-device and cloud computing seamlessly. Apple’s emphasis on user privacy remains intact, even with cloud-based functionalities.
Apple Intelligence with third-party apps
Apple’s collaboration with OpenAI and ChatGPT provides users with access to additional generative AI services. The platform remains free for users, with premium features available through paid accounts for enhanced functionality.
Apple is expected to partner with more generative AI services in the future, expanding the capabilities of Apple Intelligence and catering to diverse user needs.
