Tinder has introduced new updates to its Tinder U feature, aimed at current college students aged 18 to 24. These updates include new badges for students to add to their profiles, such as graduation year, major, clubs, and Greek life. Additionally, Tinder is offering U.S. students a 50% discount on any Tinder premium subscription to attract more paid users after a recent decline in paid users.
The annual Swipe Off challenge is back, where the college or university with the highest swipe activity will win a free concert featuring rappers Gunna and GloRilla. The challenge is open to institutions across the country and runs until October 2.
The new badges on Tinder U profiles aim to spark more relatable conversations among students based on their on-campus interests. The sign-up process for students has also been simplified, allowing them to sign up directly for Tinder U. iOS users can customize their Tinder app with an exclusive Tinder U icon for a dedicated student dating experience.
Despite changing trends in dating behavior among young adults, Tinder U has seen significant growth in enrollment and remains a popular choice among college students. The product was launched in 2018 for students at four-year, accredited, non-profit colleges and universities.
While some college students may be shifting away from traditional dating apps, Tinder U continues to see strong engagement. This highlights the importance of creating a platform that caters specifically to the needs and interests of college students for a unique dating experience.
