Presented by Xsolla
This year’s Devcom at Gamescom was where the latest GamesBeat Live event, powered by Xsolla, took place. Berkley Egenes, the chief marketing and growth officer at Xsolla, joined GamesBeat’s Dean Takahashi to discuss the opportunities in the post-DMA era of mobile gaming and more.
According to Egenes, “Some of the games we see here are pretty incredible. The quality, the fidelity we’ve seen, and the IP being created for mobile games have been tremendous. Now it’s full stories, journeys we’re seeing from some of these games.”
With the growing popularity of direct-to-consumer webshops, games are seeing a lot of success, as noted by Takahashi.
Egenes highlighted Xsolla’s focus on direct-to-consumer strategy to reach players more effectively. They recently launched an SDK that offers in-game payment integration via Xsolla Pay Station for various game builds and payment processing methods, providing access to over 700 global payments.
They demonstrated the success of direct-to-consumer strategies with partner company Tilting Point, which saw significantly increased transactions and player engagement for Warhammer through customized promotions and value packs.
Enabling cross-platform success
As the industry rebounds after layoffs and hiring picks up, a cross-platform strategy and tools like Xsolla Backend can help developers go cross-platform without upfront fees, enabling faster time-to-market.
Egenes emphasized the importance of providing developers with tools and services to succeed in creating a business around their games through Xsolla Backend.
Time to market: just one day
With solutions like Xsolla Instant Game Sales, Instant Launcher, and Instant Cloud Gaming, developers can speed up time to market to a single day, launch new monetization avenues, and attract new paying players.
Stay tuned for the next GamesBeat Live event for more news and announcements in October 2024, powered by Xsolla and VB Lab.
Sponsored articles are content produced by a company that is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. For more information, contact sales@venturebeat.com
