- Pokémon Masters EX celebrates five years with new Arc Fair characters which are more challenging to acquire than ever before.
- DeNA’s Pokémon spinoff has achieved the second-highest revenue among all mobile titles in the franchise.
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Mobile gacha game Pokémon Masters EX is commemorating its five-year anniversary with the introduction of powerful new characters, exciting limited-time events, a fresh story campaign, and ample reasons for players to engage with in-game purchases.
After reaching the five-year milestone, Masters has solidified its position as the second most successful mobile game under The Pokémon Company’s umbrella. While it may not rival the immense success of Pokémon Go, it has carved out its own niche and garnered significant attention.
Over the years, developer DeNA has transformed Masters from a simple RPG character collector into a comprehensive homage to the entire Pokémon universe, encompassing 28 years of brand heritage, inventive features, and various monetization strategies.
Appealing to Pokémon players everywhere
Central to Pokémon Masters is its three-on-three battles inspired by classic RPG elements. The game categorizes Pokémon into roles like Striker, Tech, and Support, each with distinct attributes. Skills and abilities of the most effective teams are balanced across these roles.
Unlike other Pokémon games, Masters focuses not only on the fantastical Pokémon creatures but also on their human partners. Sync Pairs are introduced as human characters with specific Pokémon companions, enriching player engagement with the gacha system.
This unique approach has been a pillar of Masters since its inception, driving fan involvement in the gacha system by appealing to their preferences for specific Sync Pairs.
