Matthew Zoern has over 20 years of experience in the gaming industry across the USA, Canada, and Europe. He has showcased his expertise in business development, innovation, and top-quality game production. Throughout his career, he has collaborated with leading industry giants like Atari, Electronic Arts, Lego, and Sega, and has played a pivotal role in groundbreaking projects across different gaming platforms, including F2P, mobile, MMO, and AR/VR gaming.
Matthew Zoern is one of the 250+ expert speakers presenting at Pocket Gamer Connects London on January 22nd to 23rd. His speech will provide valuable insights into the current shifts and transformations within the game industry and emphasize the need for a flexible approach to game development. Zoern will delve into the importance of a diverse skill set and direct-to-market strategies, addressing the financial constraints and decreased game launches in the industry.
Zoern’s discussion will focus on Solid Bash’s pioneering methodologies and the significance of early-stage focus on the core game loop. He aims to shed light on how these strategies can lead to the creation of more engaging and successful games.
He also shares his thoughts under the title ‘Embracing Change & Innovation in Game Development: A new era of Flexibility & Creativity’ and reflects on the latest industry trends.
PocketGamer.biz: If you could give other mobile games companies one piece of advice, what would it be?
Matthew Zoern: Actively engage with your audience and welcome their feedback. As a company, don’t just follow the crowd; look for innovative ways to apply systems that work in the mobile or casual market. Test your ideas often and involve your community directly. Their insights and reactions can shape a game that’s not only fun to play but also stands out in the market.
What’s the most important key performance indicator (KPI) for you – and why?
For me, the most important KPI in mobile gaming is Average Revenue Per Daily Active User (ARPDAU). This metric is crucial because it combines engagement and monetization efficiency, which are key to sustaining and growing a game.
