Now.gg announced it is launching a Telegram store for mobile games and AI apps, with payments via the TON blockchain.
Developers can now publish their mobile games directly to Telegram, allowing users to play them within Telegram and make in-app purchases via TON, a new blockchain.
Telegram use for Web3 games has been growing lately, so Now.gg has unveiled the NowStore — a new app store for Telegram users. The Campbell, California-based Now.gg announced the news at Gamescom in Cologne, Germany.
Developers integrating with NowSDK can now publish their mobile games and AI apps directly to Telegram, in addition to PC, Mac, cloud/browser, and Line. This makes their games instantly accessible by over 950 million Telegram users. For users, the gaming experience is seamless and instant as they can launch and play games directly within Telegram.
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On NowStore, users can make in-app purchases using TON (The Open Network), tapping into the mobile gaming market with the emerging crypto games market. With 20% of Telegram users playing games, NowStore gives game developers access to this paying user base.
With this announcement, Now.gg’s nowSDK gives mobile developers access to the third largest distribution after Apple and Google. With just one integration, users on PC, Mac, cloud/browser, LINE, and now Telegram can play games. Developers can manage all these channels through NowStudio.
NowStore debuts with several popular titles such as Magic Games’ Nexus Nebula: Echoes, Lunplay’s Tales & Dragons: New Journey, SkyVu’s Battle Bears franchise, and Juefeng’s Zombieland: Doomsday Survival and Magic Hero War for all Telegram users.
Given the rise of WeChat games in China, Asian game developers see the huge opportunity of Telegram, especially to reach Western audiences.
“We simply published our app on NowStudio and instantly gained the distribution advantage of multiple platforms across PC, Mac, Browser, and Line. Now, our apps are also available to Telegram’s vast user base,” said Ben Vu, CEO of SkyVu, in a statement. “We are thrilled.”
“One SDK, billions of users, merging of two massive ecosystems. It’s a dream come true for developers,” said Rosen Sharma, CEO of Now.gg, in a statement.
