Creating a diverse workforce is essential to cater to an increasingly diverse and global player community. Demonstrating their commitment to advancing equity and inclusion in the gaming industry, the Entertainment Software Association (ESA) hosted the second annual Diversity in Gaming Lunch at the GamesBeat Summit 2024.
Currently, nearly half of game players in the United States are women, emphasizing the importance of creating games that appeal to a diverse range of players. Aubrey Quinn, SVP of communications and public affairs at ESA, highlighted that there are no “girl games” or “boy games,” underlining the need to cater to a broad audience.
Farah Sutton, director of diversity and inclusion at Riot Games, stressed the significance of authenticity in creating content that resonates with players’ identities. Chanel Ward, director of global diversity, equity, and inclusion at Take-Two, discussed the importance of representing real-world diversity in characters to build stronger relationships with communities.
Laura Teclemariam, senior director of product management at LinkedIn, emphasized the benefits of a diverse team in game development, citing her experience of proposing a squad of all-female characters for a game, showcasing the positive impact of diversity in team composition.
Building teams that reflect the real world
Quinn emphasized the need for decision-makers to build diverse teams that represent various backgrounds and experiences to cater to the diverse player community. Bringing in consultants can provide essential perspectives often overlooked in the development process.
Teclemariam highlighted the importance of skills-based hiring to broaden the talent pool and promote diversity within the industry. This approach allows for candidates from diverse backgrounds to contribute to game development.
Actionable steps for change
Panelists recommended recognizing areas of ignorance and seeking help to create authentic work that benefits players. Sutton encouraged developers to ask for assistance from experienced individuals to enhance their understanding and improve inclusivity.
Teclemariam suggested a top five list for implementing change, emphasizing leadership alignment, training, accountability, retention of diverse voices, and celebrating achievements in creating diverse narratives and teams.
Ward underscored the importance of cultural competency in understanding the significance of games across demographics and generations. Encouraging open conversations around diversity and providing grace in moments of misunderstanding can foster a more inclusive gaming culture.
Quinn acknowledged the industry’s progress and the importance of celebrating achievements in promoting diversity and inclusion. Reflecting on the journey, she emphasized the need to appreciate the strides made towards a more inclusive gaming industry.
