Franki is revolutionizing the way people discover and review restaurants through its social discovery and video-based app. Users can engage with a community of food enthusiasts, explore local dining spots, and share their favorite restaurant experiences through video content.
Recently, Franki underwent a brand refresh, unveiling its new “Social Club” rewards program. This program incentivizes creators to showcase their favorite restaurants by offering them cash back rewards when they use a linked card to make purchases. The initiative aims to boost user engagement and support local businesses.
In a bid to enhance user experience, Franki introduced a new feature called “Adventures” this week. These engaging experiences resemble scavenger hunts and encourage users to discover nearby dining establishments.
Positioning itself as the “TikTok for restaurant reviews,” Franki is redefining the traditional 5-star review format. With consumers growing increasingly wary of fake reviews online, social media and short-form video platforms are gaining popularity as sources of genuine opinions.
Eugene Varriccho, CEO and co-founder of Franki, emphasized the evolving customer behavior and the challenges of trusting online review sources. In response, Franki aims to provide a transparent and authentic platform for restaurant reviews.
Franki’s Social Club program is designed to reward loyal customers with cashback incentives. By linking their bank account or credit card through Plaid, users can earn rewards for shopping at local businesses, posting videos, giving ratings, and recommending restaurants within the app.
Users dining at participating restaurants can activate cashback offers to receive 5% cashback on their spending, while creators who share video content earn an additional 1%. Moreover, referral bonuses and recommendation rewards further enhance the user experience.
To enhance user engagement, Franki offers gamified elements like “Adventures” and “Gigs” where users can earn cash prizes for completing various challenges and tasks within the app.
Franki also implements a “Level Up” system to incentivize continued app usage, offering additional benefits as users progress through different tiers of the Social Club program. The company’s expansion plans include scaling across the U.S. and international markets to become a comprehensive discovery platform.
With a focus on rewarding creators and fostering a supportive community, Franki aims to differentiate itself from other restaurant discovery apps. Its partnership with OpenTable further enhances the user experience by enabling seamless reservations within the app.
Currently boasting impressive growth metrics and a thriving user base, Franki is poised for success in the competitive restaurant review landscape. The company’s ambitious revenue targets and strategic partnerships position it as a major player in the industry.
For users interested in joining the Franki community, the app is available for download on iOS and Android devices.
