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Fractal rebranded itself as Stash and introduced a platform for creating direct-to-consumer (D2C) web shops for game developers.
Justin Kan, CEO of Stash (formerly Fractal), positions Stash as the anti-platform. The platform is designed to counter dominant players and empower game developers by returning control to them, allowing direct connections with players, and breaking free from the constraints of major platforms, Kan mentioned in an interview with GamesBeat.
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