Twitch has recently added video stories to its platform, following the success of photo and text stories introduced last year. Streamers can now create 60-second videos directly in the Twitch mobile app or upload videos from their camera roll.
The new feature allows streamers to engage with their audience even when they are away from their usual streaming setup. Instead of sharing short-form content on other platforms like Instagram Stories or TikTok, Twitch encourages streamers to use video stories on its platform.
The concept of stories was popularized by Snapchat over a decade ago, and has since been embraced by various social media platforms including Instagram, TikTok, WhatsApp, Facebook, Telegram, and more. Twitch’s version of video stories aims to help streamers connect with their viewers in a more engaging way.
Streamers can use video stories to interact with their audience by asking questions, conducting polls, giving shout-outs to subscribers using @mentions, sharing stream highlights, promoting upcoming streams, and notifying users of schedule changes. This feature provides a more interactive and personalized experience for both streamers and viewers.
Twitch envisions video stories as a way for streamers to avoid using multiple social media platforms like Instagram for audience engagement. However, top creators may continue to maintain a presence on various platforms to reach a wider audience.
Initially available exclusively on mobile, Twitch has now made all stories accessible via the web app as well. This decision was driven by the fact that most viewers spend a significant amount of time on the web version of Twitch, making it a valuable platform for story content.
