Over the past decade, brands have prioritized search engine optimization (SEO) to ensure their websites and products rank high on search results pages. However, with the rise of AI chatbots like ChatGPT and Claude, the landscape of search is evolving, requiring brands to adapt their strategies.
Profound, a New York-based company founded by James Cadwallader and Dylan Babbs, aims to assist brands in understanding their visibility in AI searches by monitoring common search queries related to their industry. This platform provides insights into how search results vary based on demographic data and evaluates the trustworthiness of websites discussing specific products.
Cadwallader, drawing from his experience at Kyra, a data-driven influencer marketing agency, recognized the importance of brands controlling their appearance in AI search results. With billions spent on marketing by companies like Nike, understanding AI-generated search suggestions is crucial in the new digital landscape.
Profound’s dynamic platform allows brands to adapt to evolving AI search trends and adjust their strategies accordingly to maintain visibility. With $3.5 million in seed funding from investors like Keith Rabois and Khosla Ventures, Profound aims to expand its team and enhance its technology.
While Profound is actively working with branding agencies and securing contracts, the competition in the AI search optimization space is growing. As AI becomes more central to online search, companies like Profound will play a vital role in helping businesses understand and optimize their presence in AI-generated search results.
Cadwallader envisions Profound as the go-to solution for businesses worldwide looking to navigate the complexities of AI-generated search results, highlighting the company’s potential to become an indispensable tool in the evolving search landscape.
