- Our main goal for 2024? Successfully navigate through the year to reach 2025, as it can only be an improvement from the current circumstances.
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In recent years, the games industry has faced challenges such as layoffs, reduced investments, and underperforming titles. A prevailing notion in the industry is the mantra of ‘survive to ’25’ – the idea of making it through to 2025 with hopes of a brighter future.
Will 2025 mark a turning point for the games industry? We interviewed our Mobile Mavens to gauge their thoughts on the industry’s recent shifts and their outlook for a more promising 2025.
Christopher Kassulke
CEO
at HandyGames
The resilience of the gaming audience remains a positive point, as the demand for engaging and original games persists. Though standout successes are not as abundant as desired, with layoffs being a prevalent issue. There are, however, pockets of success driven by dedicated individuals or clever strategies to gain visibility in the market.
“Focus on developing great games that resonate with players, as quality is key to long-term success.”
Christopher Kassulke
Strategic adaptation is crucial as the industry undergoes shifts, with a longer period of uncertainty on the horizon due to factors like delayed console generations and revenue misalignment with development costs. Innovative approaches and resilience will be key to weathering the storm.
Various emerging trends like streaming and VR are still finding their footing and have yet to reach their full potential, suggesting a phase of evaluation and adjustment is necessary for sustained growth.
“New players entering the market in 2024 and 2025 will leverage current conditions to establish themselves as key players in the future.”
Christopher Kassulke
Overall, the industry is poised for evolution, with new entrants and revitalized investments laying the groundwork for a brighter outlook beyond 2025.
Martine Spaans
Owner
at Tamalaki
From a macro perspective as General Manager of the Dutch Games Association, I’ve observed a resurgence in interest from investors and publishers, signaling a potential uptick in funding opportunities.
“Investors and publishers are gearing up post-uncertainty, creating a favorable environment for game pitches and development.”
Martine Spaans
While 2024 may pose challenges for developers, the outlook for 2025 appears promising, with increased investor activity and support on the horizon.
Will Luton
Founder/CPO Village Studio Games
As a leader of a venture-backed startup, 2024 presented unique challenges, particularly in the competitive mobile landscape where resources are crucial for success.
In a content-saturated environment, creating standout games becomes increasingly difficult, with consumer attention divided across various entertainment mediums.
“Innovative approaches and quality content creation will be essential for sustained success in the evolving games market.”
Will Luton
Despite the current industry shifts and consolidation trends, there remains optimism for breakthroughs and rejuvenation, driven by emerging technologies and changing consumer preferences.
Jared Steffes
Co-founder
at Muxy
Tracking key updates in the gaming landscape, I’ve identified significant shifts in three key areas:
1. Telegram App Center / TON Mini Apps showcasing opportunities for high-quality HTML5 games in a cryptocurrency-driven environment.
2. Evolving Web3 games with improved technology and gameplay experiences, presenting novel possibilities for developers and players alike.
“Exploring new user acquisition strategies and leveraging emerging technologies for enhanced player engagement are critical for future success.”
Jared Steffes
3. The rise of AI game development promising a surge in content creation, potentially reshaping the gaming landscape with fresh experiences and innovative approaches.
Adopting forward-thinking approaches to user acquisition and cross-platform engagement will be paramount for staying competitive in the ever-evolving game industry.
