Substack has expanded its user base by allowing anyone to publish content on its platform without the need to set up a publication. This move is aimed at attracting a wider range of writers and content creators beyond those focused on long-form written pieces.
Although Substack is primarily known for newsletters, the company is evolving into more of a social network with features like Notes and DMs. This recent change goes even further, enabling users to publish content without being associated with a newsletter.
Now, any Substack account holder can share their writing, video, or audio content, and even collect subscriptions directly from their profile. Users who choose to create a newsletter can do so while maintaining their posts and subscribers.
Additionally, Substack is enhancing its mobile-friendliness by allowing writers to draft and publish posts directly from their iOS app, with Android support on the way. The platform is also testing live video and in-app payments to further improve the user experience.
The shift towards becoming more of a social network rather than just a newsletter platform can be linked to changes on Twitter, prompting users to explore alternative platforms. Substack and similar platforms like Bluesky and Threads have positioned themselves to take advantage of this shift in the social media landscape.
