According to data, the mobile games rewarded marketing platform Gamelight has successfully captured a significant portion of global ad spend. Specifically, the platform’s ad spend for the popular match-3 genre globally accounts for an impressive 12%, even though it is only active in 11 countries compared to competitors’ worldwide presence. In its active regions, Gamelight represents 15 to 20% of the total match-3 ad spend.
Recent analytics insights from Singular also show that in 2023, Appsflyer published a Performance Index ranking Gamelight third in various categories and regions, just behind Google and Meta. Furthermore, Gamelight not only validates its track record but also surpasses expectations by outperforming Meta, claiming the second spot on Android and third spot on iOS as a top source for match-3 games.
An AI-Powered Success
One of the key reasons for Gamelight’s swift rise is its use of AI to drive its success. The AI algorithm analyzes user behavior and demographic information, including age, gender, and location, to achieve accurate targeting. This, in turn, allows for the creation of personalized gaming experiences tailored to each user. Additionally, the algorithm delves into users’ gaming histories, extracting insights into preferences and past interactions, resulting in highly relevant game recommendations that strengthen the connections between players and games.
The influence of the AI algorithm is also critical in optimizing partner campaigns, consistently surpassing industry benchmarks for Return on Ad Spend (ROAS), as claimed by the company.
In just one year since its launch, Gamelight has expanded rapidly and garnered accolades such as “Best AI Tool” at the DotComm Awards and topping the “Best Mobile Marketing Platform” category at the Digiday Technology Awards.
