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Chinese games have gained significant popularity in the global market, accounting for over 31 percent of worldwide mobile gaming revenue. With giants like Tencent and NetEase leading the way, Chinese gaming revenue is projected to surpass $39.6 billion on a global scale by 2027.
To assist Chinese game developers in understanding the latest trends and dynamics of the global mobile game market, SocialPeta and Liftoff have collaborated on the release of the report Guide to Growing Chinese Gaming Apps Overseas. This report is based on data collected by SocialPeta from January 2024 to June 2024 and Liftoff’s data on 133 billion ad impressions, 7.9 billion clicks, and 18 million installs gathered from May 1st, 2023 to June 15th, 2024.
Key Findings:
North America: High CPI but Essential
North America is a critical market for Chinese games, despite having a high Cost-per-Install (CPI) compared to APAC. In EMEA, the CPI on iOS is $0.69 and $2.52 on Android.
Brazil: Ideal Market for Customer Acquisition
Countries like Korea, the US, and Japan have high average CPI, while Brazil presents a cost-effective opportunity for UA campaigns with low CPI.
EMEA: Highest ROAS
EMEA region offers the highest D7 Return On Ad Spend (ROAS) for Chinese games. Video ads have shown to be the most effective in increasing ROI compared to other ad formats.
Effective Video Ads
Video ads have shown to be the most effective ad format in terms of ROI for Chinese games.
Challenges in Japanese Market
Japan poses challenges in driving conversions for Chinese game mobile ads, while Brazil emerges as a favorable market for user acquisition campaigns.
Embracing Gen AI for Localisation
AI-based tools have revolutionized localizing ad creatives for Chinese game developers, offering new monetization trends like limited-time gacha events and trial characters to enhance user engagement.
Mini-Games Driving Growth
Chinese game developers are leveraging mini-games as the primary growth driver due to their simplicity and appeal to a wide audience.
The full report offers detailed insights into the mobile gaming market and key strategies for Chinese game developers. To access the complete report, download it here.
