According to a recent report by research firm Niko Partners, the PC and mobile game markets in East Asia were projected to generate $29.8 billion in 2023, but are now expected to reach a staggering $30.8 billion by 2027. As a result, the number of gamers in the region is set to increase from 108.3 million in the previous year to 110.6 million by 2027.
The report also highlights Japan’s continued status as a gaming powerhouse, with the country being the world’s third-largest video game market, contributing over 60% of the total games revenue in the region. More than half of the total gamers in East Asia are based in Japan, and the country is projected to surpass $3 billion in console games revenue by 2027.
Furthermore, Korea holds a dominant position in the PC games market, leading both in revenue and the number of gamers. The Korean games market generates more than 55% of the total games revenue in East Asia, and Korean PC gamers make up over 45% of the total PC gamers in the region.
It is worth mentioning that Chinese Taipei takes the lead in the percentage of its gaming population, with over 56% of its citizens being gamers, surpassing both Japan and Korea. Additionally, the Japanese games industry has seen an increase in the number of Japanese games receiving approval from China’s National Press and Publication Administration, despite the country’s recent anti-gaming regulation. On the other hand, Korea’s games revenue has benefitted from esports-related titles, with League of Legends being one of the most popular esports titles in the country.
