Deadpool and Wolverine is one of the most anticipated movies of the year, thanks in part to its clever (and widespread) marketing blitz. In addition to a wide variety of brands, the third Deadpool outing (and his first in the Marvel Cinematic Universe) is leveraging video game partnerships to promote the film to players.
From its viral cheeky controllers to in-game takeovers, the gaming activations promoting Deadpool and Wolverine broadly fall into two categories: crossovers with other gaming properties and games based on Marvel IP.
Notably, two major titles are missing on this list — Marvel Rivals and Call of Duty. NetEase is currently running its closed beta test for its team-based hero shooter Marvel Rivals. While the company is attending San Diego Comic Con, the team hasn’t cross-promoted Deadpool and Wolverine yet.
Meanwhile, fans theorized that Call of Duty would also run a promotional event for the film. However, the data mined animations fans used as evidence turned out to be for its current WWE crossover.
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