The Floorr, a revolutionary digital styling platform, was launched earlier this year to empower personal shoppers and stylists in a competitive market. Accessible on both web and iOS devices, The Floorr offers a comprehensive set of tools for conducting sales, hosting tailored styling sessions, creating mood boards, and engaging with clients through text or voice chats.
The platform recently introduced “Styling Sessions,” a new feature that allows stylists to create complete outfit looks using products from The Floorr’s marketplace or by uploading images. This creative tool enhances the styling experience for both stylists and clients.
In a significant development, The Floorr secured a $1.7 million pre-seed funding round, backed by industry veterans like Carmen Busquets and Nigora Tokhtabayeva. This funding solidifies the platform’s position as a key player in the digital styling landscape.
Founder Lupe Puerta, drawing from her experience in the luxury fashion industry, aims to transform the personal styling landscape through digital innovation. The trend towards digital platforms in luxury brands has inspired The Floorr’s mission to optimize the one-on-one styling experience for stylists and clients alike.
While virtual styling services and AI-powered solutions are prevalent, The Floorr stands out by catering to personal stylists and freelancers who seek a centralized platform for their business operations. The platform’s sales dashboard provides stylists with valuable insights into their performance metrics.
Partnering with renowned luxury retailers, The Floorr offers a wide selection of high-end products to stylists and clients. Recent collaborations with more accessible brands like Aldo and Zara have further diversified the platform’s offerings.
Notably, stylists earn an impressive 80% commission from sales, highlighting The Floorr’s commitment to supporting its community of stylists. This commission structure surpasses traditional retail settings, where earnings vary significantly based on sales and seniority.
With a clientele that includes business professionals and Hollywood celebrities, The Floorr continues to attract users seeking a luxury styling experience. The platform’s upcoming Android version and planned video chat feature demonstrate its commitment to innovation and growth in the digital styling space.
