E3 has had a long and eventful history filled with highs and lows. The annual Los Angeles gaming expo experienced steady growth in the ’90s but struggled in the mid-00s, leading to downsizing and relocation from the LA Convention Center.
The decision to open the event to the public in the following decade breathed new life into E3. However, the global halt due to COVID in 2020 had a significant impact on the show. The in-person event was canceled, and a virtual version failed to materialize. While an online event took place in 2021, the cancellation of the following years’ event marked a setback for E3.
With the announcement that there will be no E3 in 2023 or 2024, it comes as no surprise that the ESA has confirmed the permanent end of E3. The decision was not made lightly, and the organization likely explored all possible options before reaching this conclusion.
This morning, the organization stated, “After more than two decades of E3, each one bigger than the last, the time has come to say goodbye. Thanks for the memories.”
While the statement may be misleading in terms of the show’s history, the impact E3 had on the gaming world is undeniable. It was the platform for exciting reveals, innovative showcases, and a vibrant atmosphere where gamers celebrated the industry’s best.
Prior to the pandemic, E3’s success had become uncertain. The show heavily relied on the participation of major companies like Sony, Microsoft, and Nintendo, who exhibited diminishing interest as the tech market shifted to individual press conferences. Additionally, the emergence of virtual events also affected the appeal of traditional expos.
Many will miss E3 as it was a unique and vibrant week in downtown LA. However, the era of gaming companies hosting extravagant events at venues like the Staples Center may have come to an end.
