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In a new era for game distribution, Activision is collaborating with Coda to launch its first Call of Duty: Mobile web store today.
This partnership is made possible in part due to legal changes in the games industry. The European Union is mandating that gatekeeper platforms must allow alternative web stores in European markets. Additionally, a jury verdict in favor of Epic Games found Google guilty of breaking antitrust law in trying to prevent Epic and other game companies from promoting alternative app stores.
With this legal clarity, which allows companies to promote web stores within their apps on Android and iOS stores, Activision has teamed up with Coda to introduce the very first Call of Duty: Mobile Web Store. The store will offer players exclusive deals and in-game content on a global scale.
The Call of Duty: Mobile Web Store isn’t just a shop for in-game purchases. It aims to provide a dedicated destination for players to enhance their gaming experience. With a wide range of exclusive discounts, bonus COD Points on every purchase, and seasonal promotions, the Web Store promises non-stop action and incredible value for Call of Duty®: Mobile players worldwide.
According to the announcement, “We’ve created a space for discovering the best value in-game content and experiences.” The Web Store serves as a marketplace where players can find unbeatable deals and rewards that bring them closer to the heart of the action.
Giveaways and promotions will be ongoing throughout the year, ensuring that players have opportunities to enhance their gameplay. All Call of Duty: Mobile enthusiasts are encouraged to visit the Web Store frequently to not miss out on these epic offerings.
To celebrate the launch, the Call of Duty: Mobile Web Store is introducing several exciting promotions. Players can enjoy up to a 50% bonus on Call of Duty (COD) Points, allowing them to maximize their in-game purchases. Additionally, there will be a special 20% discount on the first purchase per User ID, exclusively available on the Web Store.
Coda, the trusted partner with over a decade of experience managing monetization and content discovery in gaming and beyond, is the driving force behind this collaboration. With a strong track record of working with renowned publishers like Activision Blizzard, Electronic Arts, Riot Games, and Zynga, Coda connects millions of paying customers worldwide to provide revenue growth and customer engagement solutions.
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