By Tim Rogers
Kwalee recently teamed up with Saudi Arabia-based Fahy Studios with the support of Neom Media to enhance gaming in the Middle East and North Africa (MENA).
Fahy Studios, based in Riyadh, is using Hitseeker, Kwalee’s mobile publishing platform, which has a new Arabic version coming soon to support MENA developers. This partnership will see Kwalee publish Fahy Studios’ future mobile games to a global audience.
It’s a significant partnership as it is uncommon to see Saudi studios collaborating with Western game companies. This collaboration sheds light on how the Middle East aims to rapidly grow its gaming industry compared to other regions.
The Saudi Public Investment Fund has pledged $37 billion to invest in games as part of its strategy to build a financial empire and create job opportunities in the kingdom. Kwalee has recognized this potential and wants to seize the emerging opportunities in the region.
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