- Epic initially believed their App Store submission had been rejected…
- However, it turned out that it wasn’t rejected after all…
- But there were still concerns that it might be rejected in the future…
On Friday, Apple initially rejected Epic’s App Store submission, causing confusion and anger on Twitter. However, by Saturday morning, the submission was approved, and Epic’s App Store is now progressing as planned through Apple’s approval process.
A brief recap of the events…
The confusion began when Epic Games took to Twitter to express their frustration with Apple’s actions regarding their App Store submission. Despite the ongoing conflict between Epic and Apple, Epic stands to benefit by having its store available on iOS, potentially restoring Fortnite and other content to the platform.
Apple’s rejection of Epic’s App Store submission was triggered by similarities in button designs with Apple’s own App Store, and the lack of required notarization. This sparked a heated response from Epic, especially from CEO Tim Sweeney.
Despite legal measures such as the EU’s Digital Markets Act, Apple’s control over the notarization process raised concerns about competition manipulation.
Resolution or temporary truce?
Following the initial rejection, Apple eventually approved Epic’s App Store submission, leading to relief for Epic. However, Apple’s silence on the matter left Epic speculating about potential future demands for design changes in the app.
Tim Sweeney’s latest tweet implies that Apple’s approval may be temporary and they may request changes to the app’s design in future versions.
The current dispute revolves around minor design elements, specifically the placement of buttons that Apple wants Epic to modify. This issue seems trivial, yet it has caused significant tension between the two companies.
What might have happened?
It is unclear whether Apple’s initial rejection was a result of a meticulous review process or a deliberate attempt to delay Epic’s access to iOS users. Epic believes that Apple may have intentionally used the notarization process as a tactic to hinder their progress.
As the situation unfolds, Epic’s App Store continues to navigate through Apple’s approval process, but the potential for future roadblocks remains uncertain.
As the saga continues, only time will tell if this incident was a mere misunderstanding or a calculated move by Apple to impede Epic’s endeavors on the iOS platform.
