- Skip-its provide players with the opportunity to earn in-game rewards from rewarded videos without having to watch them.
- While this approach may lead to lower ad revenue, it can boost in-app purchases as skip-its are priced higher.
This article was originally published on GameBiz Consulting
The pursuit of the ideal monetization balance is a complex challenge in the realm of mobile games. It is a critical factor that can determine the success or failure of a title. Consequently, developers actively explore various methods to find the most effective approach.
One such method is the introduction of what the industry refers to as ‘skip-its’. Rewarded videos are a common feature in many mobile games, but some players are deterred by the need to watch these ads to receive a reward.
Enter ‘skip-its’… This innovative concept allows players to skip rewarded ads altogether for a small fee. The implementation of skip-its and their impact on a game’s overall revenue is analyzed in detail by Božo Janković, the head of ad monetization at GameBiz Consulting, in this guest article.
Skip-its, also known as skips, skips-its, and tickets, offer players the choice to earn rewards from rewarded video ads without actually watching the ads.
At the core of most hypercasual and casual mobile games lies the traditional ad monetization model – a necessary, yet sometimes criticized, source of revenue. Players often have a love-hate relationship with in-game ads: they offer rewards but can disrupt gameplay flow if not seamlessly integrated.
The emergence of ‘skip-its’ challenges the norm, providing an option for players to bypass ads for a fee while still enjoying the rewards as if they had watched the ads.
The rise of ‘skip-its’ challenges the traditional approach, offering players a way to forego ads for a small fee while still reaping the rewards. This revolutionary concept alters how players interact with ads, ushering in new dimensions in revenue generation and user engagement in the mobile gaming industry.
