Roblox has appointed Jerret West as its new Chief Marketing Officer and Head of Market Expansion. In this new role, West will lead the platform’s marketing and creative teams and report directly to founder and CEO David Baszucki.
“I’m looking forward to having Jerret join the leadership team and work with us as we continue to scale and bring our vision to connect a billion people globally with optimism and civility,” said Baszucki.
Roblox also promoted Desiree Fish to Chief Communications Officer alongside West’s appointment. Fish, who previously served as VP of Communications, played a significant role in leading Roblox’s communication and marketing efforts during the search for a CMO.
Leading Roblox’s International Growth
Roblox aims to utilize West’s experience in leading global teams to drive its international expansion. Before joining Roblox, West held the position of CMO of Xbox and corporate vice president of Microsoft Gaming since December 2019. Prior to that, he held senior marketing roles at Netflix, where he played a key role in expanding the platform in over 40 countries across Europe and Asia Pacific.
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“Roblox is just scratching the surface of its opportunity on its own platform and in connecting to people around the world. It is THE place where generations growing up in the digital world meet daily to enjoy millions of immersive experiences together,” said West.
West’s role also includes supporting Roblox’s brand partnerships. In addition to its immersive experiences, Roblox has introduced ecommerce support and programatic video ads to further enhance the platform’s appeal to brands.
“For brands, Roblox offers incredible opportunities for unique partnerships that have yet to be explored. I see a vibrant and engaged community that is growing, and a platform that is constantly exploring new ways to bring joy and fun. As a marketer, this is an amazing place to tell stories and connect various content to a large and expanding community. I can only imagine the content we’ll bring to the platform as we grow worldwide,” commented West.
