The Esports World Cup Foundation has recently announced a groundbreaking partnership with DAZN, a prominent global OTT sports streaming app. While DAZN has been a major player in sports like boxing, soccer, and basketball, it is now gearing up to enter the world of esports with the most valuable esports event in history. This partnership signifies a significant shift for DAZN, which has previously had limited coverage of esports on its platform.
The collaboration aims to make esports more accessible to a wider audience and will be available for free on DAZN. Over the years, DAZN has evolved from a simple streaming app to a multimedia powerhouse, accessible on various devices worldwide. This partnership will leverage DAZN’s cutting-edge streaming technology to attract more viewers to the Esports World Cup.
Under the theme ‘Where Immortals Are Born’, the CEO of the Esports World Cup Foundation, Ralf Reichert, expressed excitement about the partnership on LinkedIn. He highlighted DAZN’s expertise in delivering thrilling sports moments and how it will enhance the viewing experience of the Esports World Cup.
Scheduled to take place from July 3 to August 25 in Riyadh, the Esports World Cup features a record $60 million prize pool and will showcase top esports games such as Apex Legends, League of Legends, Fortnite, and more. Despite concerns about the event being held in Saudi Arabia, the partnership with DAZN is a significant milestone for the esports industry, bringing competitive gaming to a broader audience.
For months, mainstream platforms have often sidelined esports content, but DAZN’s involvement in broadcasting the Esports World Cup signals a shift in the industry. With millions of subscribers, DAZN’s partnership is expected to give esports a prominent place on the platform this summer, providing more visibility for the Esports World Cup.
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