Exciting news in the gaming world as Supercell CEO and co-founder Ilkka Paananen has recently joined The LEGO Group’s A/S board of directors, alongside YouTube Studio’s director of product, Ebi Atawodi. This comes in the wake of Supercell’s latest soft launch of Squad Busters, further fueling speculation about a potential Clash of Clans LEGO set.
Paananen, who was appointed on April 26th, is not only involved with Supercell but also the co-founder of Wondershop and We Foundation. Wondershop focuses on developing educational games for children, while We Foundation provides tools to organizations working with children and families.
In a statement on LinkedIn, Paananen expressed his excitement about joining the LEGO board of directors and his aspiration for Supercell to become an iconic company like LEGO in the future. The addition of Atawodi, who has a background at YouTube Studios and Netflix, brings valuable experience to the board.
The LEGO chair of the A/S board of directors, Thomas Kirk Kristiansen, welcomed both Paananen and Atawodi, highlighting their shared passion for innovation, creativity, and learning. The collaboration aims to reach more children, build the brand, and navigate the evolving digital landscape.
While the specific learnings that Paananen might gain from LEGO remain to be seen, the potential for crossover between LEGO characters and games like Squad Busters or Clash of Clans is intriguing. The prospect of a LEGO Barbarian King set or other collaborations is something to keep an eye out for in the future.