The Dubai GameExpo Summit powered by Pocket Gamer Connects is right around the corner, taking place on May 1st and 2nd alongside the Dubai Esports and Games Festival at the Dubai World Trade Centre. This event will feature over 70 influential speakers covering a variety of topics in the heart of one of the world’s fastest-growing gaming markets for 2024.
Attendees can expect a wealth of insightful talks, panels, and seminars covering the latest technologies such as AI, web3, and the metaverse, as well as the newest trends in development and monetization. The MENA market’s unprecedented growth will also be a key focus of discussion at the summit.
Among the distinguished speakers at the event is Applovin’s Head of INSEA – BD, Pankaj Choudhary. He will emphasize the importance of choosing the right user acquisition channels for casual game ad monetization, stressing the significance of balancing In-App Advertising (IAA) and In-App Purchases (IAP) to maximize revenue.
Pankaj shares his insights on the current mobile gaming landscape and the opportunities it presents. He highlights the transition to bidding networks, the advancements in AI tools like Applovin’s AXON 2.0, and the potential of CTV advertising to reach a massive audience.
In addressing common mistakes in the gaming sector, Pankaj stresses the importance of evolving from a Cost Per Install (CPI) model to more sophisticated campaign strategies, as well as the need to target specific countries strategically. He also underscores the value of incorporating In-App Ads (IAA) early in the game development process.
When asked about the challenges facing the mobile games industry, Pankaj points to the importance of adopting a comprehensive marketing strategy that encompasses user acquisition, ad monetization, and reinvestment in UA. He believes a balanced approach to IAA and IAP is crucial for success.
Reflecting on his favorite mobile game, Pankaj admits his love for cricket games as an Indian, emphasizing the role of gaming as a source of entertainment and engagement in the mobile space.
In discussing the future of hypercasual gaming, Pankaj acknowledges the shift towards hybridcasual games that offer deeper gameplay experiences and a mix of monetization methods. He believes providing a meaningful and engaging experience for players is essential for the success of mobile games.
Overall, Pankaj expresses his enjoyment of working in the mobile games industry, viewing himself as a game consultant and facilitator for developers seeking success in the competitive market.
Don’t miss the opportunity to participate in this summer’s most anticipated B2B event for the global games industry – GameExpo Summit powered by PG Connects. Secure your ticket here.
