The Dubai GameExpo Summit powered by Pocket Gamer Connects is just days away, taking place on May 1st and 2nd alongside the Dubai Esports and Games Festival at the Dubai World Trade Centre. The event will feature over 70 star speakers across 10 different tracks, showcasing the latest trends and technologies in the rapidly growing games market for 2024.
Attendees can look forward to insightful talks, panels, and seminars covering topics ranging from AI, web3, and the metaverse to development and monetization strategies. One of the hot topics of discussion will be the unprecedented growth of the MENA market.
Joining the lineup of speakers is Aisha Alazab, Dubai NEXT Project Specialist. Aisha specializes in supporting entrepreneurs and innovators in turning their ideas into successful campaigns and securing the funding needed to bring their innovative ideas to life.
PocketGamer.biz: What will your upcoming talk at Dubai GameExpo Summit be about?
Aisha Alazab: My talk will focus on raising awareness about crowdfunding and the Dubai NEXT platform to help entrepreneurs achieve their funding goals through effective marketing strategies.
What is the most common mistake you see in the games sector?
The most common mistake entrepreneurs make in pitching mobile game ideas is unrealistic cost preparation and lack of financial forecasting. It’s important to develop ideas gradually, stay updated with industry trends, and have financial contingency plans for business survival.
A close network is key, but it’s also important to expand outreach and convince more supporters to back your idea.
Aisha Alazab
Which company’s work do you admire in the games development space?
King has impressed me over the last decade with games like Candy Crush, showcasing simplicity, fun, and competitiveness. I believe they will continue to be a leading game developer in the future.
What is the biggest challenge facing the mobile games industry today?
Competition and software updates.
What’s your favorite mobile game?
I enjoy simple and brain-challenging games like Candy Crush, which I play during free time or breaks.
What’s the best advice you’ve received for others?
In my role, I advise targeting the right backers, engaging with supporters, and expanding outreach to increase the chances of reaching funding goals. Building a strong network while seeking new supporters is essential for success.
Don’t miss out on the GameExpo Summit powered by PG Connects, the most exciting B2B event for the global games industry this summer. Book your ticket here.
