Easel is an innovative startup founded by two former employees of Snap, positioned at the confluence of generative AI and social trends. The company has developed an app that enables users to create personalized images of themselves and their friends engaging in various activities directly from their favorite iMessage conversations.
The founders’ roots at Snap underline Easel’s commitment to innovation in the social media realm. Snap, though not as large as Instagram or TikTok, has been a pioneer in social app development, particularly with its introduction of AR lenses that have revolutionized digital communication.
In a similar vein, Easel aims to redefine personal expression through virtual avatars, leveraging generative AI technology to allow users to create Bitmoji-style stickers depicting themselves in different contexts and activities. This personalized approach sets Easel apart from conventional image generation tools.
